Daily practice for your type

Built for leaders who move fastand want to move wisely.

One card a day for your Enneagram number, a two-minute practice morning and evening, and a short letter about your week. On iPhone, iPad and Apple Watch.

Pick your number.

Tap a point on the figure. The card on the right is today’s card for 3s, from the real deck.

Download on the App Store

Card of the day

Reframe

"That won't work"

Your brain ran the simulation in 2 seconds. Impressive. But they didn't get to see the simulation.

Try instead:
"What would need to be true for that to work?"

Try this

Next time you want to shut an idea down, ask this question instead. You'll either learn something or help them see the gap themselves.

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In the app, your card is chosen from your own week, on your phone.

Take a beat · morning

Name where today might trip you up.

Where today will you perform certainty you don't actually have?

Evening

Did you catch it in the moment?

Then rate the day, honestly. It takes a breath, and the tracker remembers.

Prep me in LeadFlip for giving hard feedback: what to watch for, one move, the line to say, and how the other person's number tends to hear it

Prep me · before a conversation

Know what you’ll do before you do it.

Prep · A 1:1 · for 3s

Watch for

You'll run it like a status meeting: efficient, on time, agenda cleared. The person will leave with action items and no sense that you actually saw them. You'll count it as a good 1:1.

One move

Ask one question you don't already know the answer to, and don't check the time until they've answered.

The line

"Forget the list for a second — how are you actually doing with all this?"

With LeadFlip Pro (in-app purchase), Prep me can also watch your calendar for 1:1s and feedback conversations, and knows the people you’re walking in with.

Pause Practice

The 3-Second Rule

After someone finishes talking, silently count to 3 before you respond.

It feels like an eternity to you. It feels like respect to them.

Those 3 seconds signal: "I'm processing what you said, not just waiting for my turn."

Try this

Try this in your next 1:1. Count 1... 2... 3... then speak. Notice what changes.

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The cards

Six kinds of card, each at its hour.

686 cards across the nine numbers. Scroll, and today’s deck turns over.

  1. Pause PracticeA beat before you react.
  2. ReframeThe words to use instead.
  3. Catch YourselfYour habit, spotted as it happens.
  4. ScenarioA room you’ve been in, played forward.
  5. Type TruthsWhat tends to be true for your number.
  6. ReflectionA question for the end of the day.

Your type

Your number, your wings, your arrows.

See how your number moves under pressure and at its best, and how it tends to meet each of the other eight.

Not sure of your number? A ten-question quiz takes about two minutes. It’s a starting point, not a verdict.

What we send · example

{
  "days" : [
    {
      "action" : null,
      "dateKey" : "2026-09-28",
      "evening" : null,
      "naming" : null,
      "rating" : null
    },
    {
      "action" : {
        "cardTitle" : "\"That won't work\"",
        "category" : "Reframe",
        "response" : null
      },
      "dateKey" : "2026-09-29",
      "evening" : null,
      "naming" : null,
      "rating" : null
    },
    {
      "action" : null,
      "dateKey" : "2026-09-30",
      "evening" : null,
      "naming" : null,
      "rating" : null
    }
  ]
}

The Witness · LeadFlip Pro (in-app purchase)

A letter about your week, every Friday.

The Witness reads your week and writes you a short letter: what you named, what you caught, and what you tried.

  • On this deviceWritten by Apple Intelligence on your iPhone, where it’s available.
  • Only ever on this deviceNever leaves your phone; a simpler letter where on-device writing isn’t available.
  • Apex Made’s serverSends a summary of your week (your namings, catches, Try-This responses, day ratings and the like) to be written by Anthropic’s Claude. The server stores nothing, and never sees your journal.

It’s off until you turn it on, and “What we send” shows you the exact data first.

The tracker

A month of honest days.

Led wellKept learningGot through it· example

Everywhere you lead

On your wrist and your Lock Screen.

LeadFlip on Apple Watch showing the card of the dayLeadFlip's Apple Watch app home

Flip today’s card with the Digital Crown, name your morning by saying, scribbling or typing it, and rate the day. Widgets on the Home Screen and Lock Screen let you save a card or mark it tried.

Privacy

Your week stays yours.

No account

No sign-in, analytics, ads or tracking. Your entries live on your devices and in your own private iCloud.

Chosen on your phone

Your card of the day is picked from your own week on your iPhone. No server is involved.

Never your journal

Even the Witness never sends your journal, names, email, the people you’ve added or your calendar titles.

Read the full privacy policy

LeadFlip Pro · in-app purchase

The parts that know you.

$39.99 a year

with a 7-day free trial for new subscribers

or $5.99 a month, or $99.99 once

Family Sharing included.

Comes with the app

  • The daily card
  • The morning and evening practice
  • The tracker
  • Widgets
  • The Apple Watch app

LeadFlip Pro adds

  • The parts of LeadFlip that know you: the Witness’s AI-written weekly letter (on your device or via our server)
  • Prep me with your calendar and your people
  • The letters history
  • Unlimited custom cards

Payment is charged to your Apple Account when you confirm the purchase, or when the free trial ends. Subscriptions renew automatically unless canceled at least 24 hours before the end of the current period. Manage or cancel in Settings › Apple Account › Subscriptions. Terms of Use · Subscription terms · Privacy

Why it exists

“This app was built by an Enneagram 3 who was told, more than once, that his “quick, decisive leadership” occasionally came across as “not listening” and “already having the answer before anyone finished talking.” Rather than argue about it (which, yes, would have proved the point), he built an entire app instead. Because that’s what 3s do: turn feedback into a deliverable.”

Steve Plummer, who made LeadFlip

Questions

Do I need to know my Enneagram number?

No. The app has a ten-question quiz that takes about two minutes. Treat it as a starting point; you can change your number any time.

Is this coaching or therapy?

No. LeadFlip is for personal growth and self-reflection, not a substitute for professional coaching, therapy, or mental health treatment.

Is the card here my card in the app?

It’s the deck’s card for your number today. In the app, your card is chosen from your own week, so it can be different.

Does the Witness read my journal?

Never. It’s off until you turn it on, it can stay on your phone, and “What we send” shows the exact data before anything leaves.

What does it run on?

iPhone, iPad and Apple Watch, with widgets for the Home Screen and Lock Screen.

What does Pro cost?

$39.99 a year with a 7-day free trial for new subscribers, $5.99 a month, or $99.99 once. Family Sharing included.

Take a breath and flip a card.

LeadFlip is on the App Store for iPhone and iPad, with an Apple Watch app.

Download on the App Store